Google confirms Nov. 2019 Local Search Update Google added neural matching in local search, which is why many are seeing local ranking changes in the…
5 audiences you should exclude from your PPC campaigns Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many…
How to make a holiday shopping campaign for low budget accounts The unique constraints that small businesses face is why planning, knowing what you’re measuring…
SMX Overtime: Managing your online business reviews Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on…
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for…
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones The capability was introduced previously on Google Home and smart displays. Greg Sterling on…
Conductor becomes an employee-owned firm after almost two years under WeWork WeWork bought the SEO firm in 2018 for more than $120 million. Greg Sterling…
Google showing product availability markup in image search results Image previews display the price, description and other relevant structured product data. George Nguyen on December…
2019 benchmark report: brand vs. non-brand traffic in Google Shopping New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in…
The Fantastic 5: Emerging strategies to drive conversions & growth Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for…
Google now shows carousels of reviews on local business profiles Reviews carousels surface when relevant to the query and the business has enough high quality…
Consumers more invested in reviews, but also more skeptical of authenticity — survey Users now consult multiple sites and expect reviews to be relatively fresh.…