This update was an “absolute monster” said Mordy Oberstein from RankRanger. Barry Schwartz on May 7, 2020 at 10:12 am More On May 4th, Google…
This is the first time Google says it has provided this kind of data to the public. Greg Sterling on May 7, 2020 at 7:00…
The suggestions surface for multiple intents for logged-in users. George Nguyen on May 6, 2020 at 3:33 pm More Google is now surfacing suggested search…
External sources link to your website with the wrong URLs, here’s how you can fix that. Kristina Azarenko on May 6, 2020 at 2:58 pm…
Even the biggest sites on the internet can have problems with their SEO and Google. Barry Schwartz on May 6, 2020 at 2:39 pm More…
The devices have reached 50% of US homes, but fallen flat as a channel Greg Sterling on May 6, 2020 at 8:40 am More Are…
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client base.…
‘The idea that what’s happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent,…
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Ginny Marvin on May 5, 2020…
Google is aware of these reports and is investigating the issue. Barry Schwartz on April 21, 2020 at 3:36 pm More It appears Google is…
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ…
Advertisers will not be required to use CBO. Ginny Marvin on April 21, 2020 at 11:43 am More In a reversal, Facebook will no longer…
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.…
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right. Greg…
You can attend digital marketing conferences all over the world, and 2020 has more than ever. For this year’s update of our Digital Marketing Conference…
Best practices have their place. When you’re just jumping into a deep subject like SEO, for instance, clinging to accepted best practices can keep you…
SEO changes on a constant basis. By the time an “SEO trend” hits the industry mainstream, it’s already old news. Because of this, many SEOs…
Google announced the release of another core update today. That makes this the perfect time to remember the biggest algorithm updates of the past. Let’s…
Search engine optimization (SEO) is an evolving discipline. It’s rooted in both best practices and trending strategies. You need the latest information handy when you’re…
Advertisers will be directed to the online form. Ginny Marvin on December 20, 2019 at 3:32 pm More Earlier this year, Google Ads announced it…
The key GMB updates of 2019 with local experts’ perspective on what’s most significant. Greg Sterling on December 30, 2019 at 4:20 pm More For…
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping. George Nguyen on December 30, 2019 at 12:26 pm…
How to create content your target audience actually wants Content pollution is real. Are you part of the problem? Digital Marketing Depot on December 27,…
Pro Tip: A look back at some notable tips from our Paid Search community in 2019 Here are 5 tips from our PPC community we…
Pro Tip: A look back at some helpful tips from our SEO community in 2019 Here are 5 tips from our SEO community we think…
The 2019 search engine patents you need to know about Bill Slawski of Go Fish Digital shared which patents topped his list this year. George…
Amazon makes it easier for agencies to advertise on their clients’ behalf No codes required to register for vendor advertising. Ginny Marvin on December 24,…
Page load time and crawl budget rank will be the most important SEO indicators in 2020 Based on my own testing, PLT and CBR are…
Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services An old industry colleague and…
Google confirms Nov. 2019 Local Search Update Google added neural matching in local search, which is why many are seeing local ranking changes in the…
5 audiences you should exclude from your PPC campaigns Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many…
How to make a holiday shopping campaign for low budget accounts The unique constraints that small businesses face is why planning, knowing what you’re measuring…
SMX Overtime: Managing your online business reviews Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on…
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for…
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones The capability was introduced previously on Google Home and smart displays. Greg Sterling on…
Conductor becomes an employee-owned firm after almost two years under WeWork WeWork bought the SEO firm in 2018 for more than $120 million. Greg Sterling…
Google showing product availability markup in image search results Image previews display the price, description and other relevant structured product data. George Nguyen on December…
2019 benchmark report: brand vs. non-brand traffic in Google Shopping New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in…
The Fantastic 5: Emerging strategies to drive conversions & growth Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for…
Google now shows carousels of reviews on local business profiles Reviews carousels surface when relevant to the query and the business has enough high quality…
Consumers more invested in reviews, but also more skeptical of authenticity — survey Users now consult multiple sites and expect reviews to be relatively fresh.…
Here is yet another, possibly faster, method to verify web sites in Google Search Console. Barry Schwartz on September 3, 2019 at 9:35 am Google…
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. Amy Gesenhues on August 28, 2019 at…
The fake reviews problem on Amazon isn’t going away any time soon. Greg Sterling on August 27, 2019 at 9:34 am Amazon’s fake reviews problem…
The beta option enables site owners to skip verification by importing. George Nguyen on August 29, 2019 at 11:19 am More Bing has launched a…