Google’s May 2020 core update was big and broad, search data tools show
This update was an “absolute monster” said Mordy Oberstein from RankRanger. Barry Schwartz on May 7, 2020 at 10:12 am More On May 4th, Google began rolling out the May…
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the public. Greg Sterling on May 7, 2020 at 7:00 am More During the COVID-19…
Google is suggesting searches based on users’ recent activity
The suggestions surface for multiple intents for logged-in users. George Nguyen on May 6, 2020 at 3:33 pm More Google is now surfacing suggested search queries based on recent activity….
Pro Tip: How to find and fix 404 errors that really matter to win your traffic back
External sources link to your website with the wrong URLs, here’s how you can fix that. Kristina Azarenko on May 6, 2020 at 2:58 pm More There are many ways…
Oops, LinkedIn temporarily drops out of Google Search
Even the biggest sites on the internet can have problems with their SEO and Google. Barry Schwartz on May 6, 2020 at 2:39 pm More Early Wednesday morning, the www…
Less than essential: Why smart speakers are like smartwatches, not smartphones
The devices have reached 50% of US homes, but fallen flat as a channel Greg Sterling on May 6, 2020 at 8:40 am More Are smart speakers more like smartphones…
Shielding your business in a pandemic
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client base. François Goube on May 5,…
Is it an algorithm update or is Google adapting to new search intent? [Video]
‘The idea that what’s happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent, every day, and I can’t…
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Ginny Marvin on May 5, 2020 at 1:08 pm More Here…
Google not indexing new content again
Google is aware of these reports and is investigating the issue. Barry Schwartz on April 21, 2020 at 3:36 pm More It appears Google is having issues indexing new and…
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ Wilcox on April 21, 2020…
Facebook pulls back on Campaign Budget Optimization mandate
Advertisers will not be required to use CBO. Ginny Marvin on April 21, 2020 at 11:43 am More In a reversal, Facebook will no longer require advertisers to use its…
Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search. Ginny Marvin on April 21,…
Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right. Greg Gifford on April 21, 2020…
Digital Marketing Conferences in 2020
You can attend digital marketing conferences all over the world, and 2020 has more than ever. For this year’s update of our Digital Marketing Conference Calendar, we found more than…
Following SEO Best Practices? But Are They Really the Best?
Best practices have their place. When you’re just jumping into a deep subject like SEO, for instance, clinging to accepted best practices can keep you from drowning. The problem with…
The Magnificent 7 Essential SEO Tactics to Focus On Now
SEO changes on a constant basis. By the time an “SEO trend” hits the industry mainstream, it’s already old news. Because of this, many SEOs struggle to balance staying on…
10 Google Algorithm Updates That Shook the SEO World
Google announced the release of another core update today. That makes this the perfect time to remember the biggest algorithm updates of the past. Let’s look at what we learned…
The Always Up-to-Date SEO Checklist
Search engine optimization (SEO) is an evolving discipline. It’s rooted in both best practices and trending strategies. You need the latest information handy when you’re optimizing a website for search…
Google Ads to end customer support via social Jan 1, 2020
Advertisers will be directed to the online form. Ginny Marvin on December 20, 2019 at 3:32 pm More Earlier this year, Google Ads announced it is shifting customer support requests…
The big list of Google My Business changes, upgrades and tests in 2019
The key GMB updates of 2019 with local experts’ perspective on what’s most significant. Greg Sterling on December 30, 2019 at 4:20 pm More For businesses that operate in the…
Bing revives its cashback program with Rebates
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping. George Nguyen on December 30, 2019 at 12:26 pm More Microsoft has introduced Bing…
Creating Content Your Target Audience Actually Wants
How to create content your target audience actually wants Content pollution is real. Are you part of the problem? Digital Marketing Depot on December 27, 2019 at 1:00 pm More…
Paid Search Tips From 2019
Pro Tip: A look back at some notable tips from our Paid Search community in 2019 Here are 5 tips from our PPC community we think are worth a second…
Helpful Tips From SEO Community in 2019
Pro Tip: A look back at some helpful tips from our SEO community in 2019 Here are 5 tips from our SEO community we think are worth a second look….
Search Engine Patents of 2019
The 2019 search engine patents you need to know about Bill Slawski of Go Fish Digital shared which patents topped his list this year. George Nguyen on December 24, 2019…
Agencies Can advertise on Clients Behalf on Amazon
Amazon makes it easier for agencies to advertise on their clients’ behalf No codes required to register for vendor advertising. Ginny Marvin on December 24, 2019 at 11:21 am More…
Page Load Time and the Importance of Budget Rank
Page load time and crawl budget rank will be the most important SEO indicators in 2020 Based on my own testing, PLT and CBR are the technical aspects I believe…
Matt Cutts from Google to USDS
Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services An old industry colleague and friend in the White House…
Google Search Update November 2019
Google confirms Nov. 2019 Local Search Update Google added neural matching in local search, which is why many are seeing local ranking changes in the past month. Barry Schwartz on…
Exclude Negative Audiences From Your PPC Campaign
5 audiences you should exclude from your PPC campaigns Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Tim Jensen on December…
Low Budget Holiday Shopping Campaigns
How to make a holiday shopping campaign for low budget accounts The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your…
Managing Online Business Reviews
SMX Overtime: Managing your online business reviews Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and Facebook. Adam Dorfman…
Amazon Ad Spend Over Five Day Thanksgiving Stretch
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have…
Interpreter Mode and Language Translation
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones The capability was introduced previously on Google Home and smart displays. Greg Sterling on December 12, 2019 at 12:18…
Conductor – Employee Owned Firm
Conductor becomes an employee-owned firm after almost two years under WeWork WeWork bought the SEO firm in 2018 for more than $120 million. Greg Sterling on December 12, 2019 at…
Image Search Results and more
Google showing product availability markup in image search results Image previews display the price, description and other relevant structured product data. George Nguyen on December 12, 2019 at 11:00 am…
Google Shopping – Brand vs Non Brand
2019 benchmark report: brand vs. non-brand traffic in Google Shopping New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries. Sponsored Content: Smarter…
Strategies to Drive Conversion and Growth
The Fantastic 5: Emerging strategies to drive conversions & growth Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live webinar. Digital Marketing…
Google’s Carousel of Reviews
Google now shows carousels of reviews on local business profiles Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed….
Consumer Reviews – Authentic or Skeptical
Consumers more invested in reviews, but also more skeptical of authenticity — survey Users now consult multiple sites and expect reviews to be relatively fresh. Greg Sterling on December 11,…
Google Search Console adds auto-DNS verification
Here is yet another, possibly faster, method to verify web sites in Google Search Console. Barry Schwartz on September 3, 2019 at 9:35 am Google announced that site owners can…
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. Amy Gesenhues on August 28, 2019 at 10:54 am Google is reorganizing…
Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports
The fake reviews problem on Amazon isn’t going away any time soon. Greg Sterling on August 27, 2019 at 9:34 am Amazon’s fake reviews problem is apparently getting worse. But…
Bing Webmaster Tools allows site verification via Google Search Console
The beta option enables site owners to skip verification by importing. George Nguyen on August 29, 2019 at 11:19 am More Bing has launched a beta feature that allows site…